On January 10, 2024, the NBA bestowed the Sacramento Kings with two prestigious awards—the NBA Team of the Year and the NBA Team Innovation Award, recognizing their outstanding achievements both on and off the court.
Sacramento Kings Clinch NBA Team of the Year Honors and Team Innovation Award
The NBA Team of the Year Award acknowledges excellence in various facets of team operations, including revenue generation, operational focus areas, community impact, innovative initiatives, and data-driven results. Simultaneously, the NBA Team Innovation Award commends the Kings for their exceptional creativity and successful execution of unique ideas that have positively impacted the team’s business.
Expressing pride and gratitude, Kings Owner and Chairman Vivek Ranadivé stated, “We are tremendously proud to be recognized with these distinguished honors as we have further ignited our fanbase, continued to build international excitement and revolutionized our business.”
Key highlights from the Kings’ business performance during the 2022-2023 season include:
- Nearly 100% Season Ticket Renewal
- Ranked #2 in ticket revenue growth among all NBA teams
- Attracted over 20 new Corporate Partners
- Ranked #1 in fan in-game experience in the NBA
- Achieved a 200%+ increase in game viewership and a 177% increase in Postgame Show viewership
- Hosted more than 100 community events impacting nearly 100,000 people
- Launched a new e-commerce platform and renovated in-arena team store, resulting in a 35% increase in merchandise sales
The Sacramento Kings Victory Beam, introduced by the team, has played a pivotal role in solidifying the Golden 1 Center as a communal hub. Described as a “Place of Worship” on Google Maps, the beam has become an international phenomenon, symbolizing hope and pride for loyal Kings fans. It serves as a gathering place for celebrations and community building, especially after the Kings’ successful 2022-23 season, breaking their playoffs drought and securing home-court advantage in the 2023 NBA Playoffs. The Victory Beam stands as a testament to the team’s commitment to fan engagement and creating a vibrant community around the Kings.
